AI is everywhere, but AI is not new. It existed even before the recent trend shifted. From Amazon’s targeted ads to Spotify’s playlist algorithm, several big corporations have used it for years. What changed recently is that AI has become democratized. Simply put, it's now available for everyone without spending a penny. So, the most complex systems that the big shots like Amazon have been using can now be used by you, too.

This brings everything to the new era of business. Today, 26% of organizations use AI for their businesses, and the numbers keep mounting, with more AI startups emerging daily.

Today 72% of marketers say that using AI helped and is still helping them save more than 25 minutes per week.

AI has such tools that make everything easier. Take ChatGPT, for example. You can make it put anything into words once you can express your entire idea in detail. Can you use the default GPT answer? Not at all. It won’t crawl on the site, nor does it work for SEO. But you can pick up snippets from here and there, saving a lot of research and ideation time.

So, let’s see where AI has already radically improved the industry. And compare it to where it has the most significant prospects to grow.

Current Developments

Email Marketing

A finely tuned email campaign isn't just about sending messages – it's a strategic path to build and nurture customer relationships, foster loyalty, and get tangible results. Think of it as a way to cut through online noise, delivering messages that truly engage. In the age of hyper-personalization, businesses use email campaigns to send customized content, promotions, and info directly to inboxes, creating a personalized brand experience that sticks. 

Platforms like Mailchimp, Beehive, and Zoho have made a mark by making email marketing so automated and personalized. They are loved mainly because of their features like customized content recommendations, A/B testing, and automated email workflows.

Chatbots for Customer Support and WhatsApp API

A survey by Drift found that 64% of internet users believe 24-hour service is the best feature of chatbots.

They've replaced the need for extensive human customer support teams. All the most common questions and issues are solved mainly by these chatbots. They've replaced the need for extensive human customer support teams. This has made customer service faster and more efficient.

WhatsApp’s introduction of WhatsApp business and WhatsApp API has made it easier for businesses to cut costs and get higher conversions. WhatsApp is everyone’s personal messaging app. By using it for reminders and promotions, businesses have seen to leave more impact than other older, slower communication methods like SMS and Emails. 

Other common tools for AI chatbots include:

Drift: Drift is a conversational marketing platform that includes a chatbot for websites. It helps businesses engage with website visitors, qualified leads, and book meetings.

Ada: Ada is a platform that enables businesses to build AI-powered chatbots for customer support. It focuses on automating common customer inquiries and providing personalized responses.

Dialogflow: A chatbot tool by Google that has the ability to develop natural language understanding for chatbots.

Content Creation

The entire content aspect of the marketing industry has been turned upside down. With tools like ChatGPT, Remini, and Canva AI, businesses can create basic, engaging content without spending a fortune and a lot of time. 

According to a report by Meticulous Research, the global AI in content creation market is expected to reach $2.8 billion by 2026, with a CAGR of 28.4% from 2021 to 2026.

That is a very significant jump. These tools will keep improving and virtually replacing the needs of basic types of content.

Some of the very common tools that have helped this growth include:

ChatGPT: Leveraging OpenAI's language model, ChatGPT assists in generating human-like text, aiding businesses in content ideation, creation and development.

ShortlyAI: A platform that uses GPT-3 for content creation, helping with blog posts, articles, and more.

Remini: Specializing in enhancing image quality, Remini utilizes AI to transform ordinary images into high-resolution and visually appealing content.

Canva AI: Integrating AI features into its design platform, Canva AI simplifies graphic design, making it accessible for businesses to create visually engaging content effortlessly. 

Copy.ai: It is an AI copywriting tool that helps users create various types of content, including ad copy, blog posts, and social media content, using advanced language models. 

Lumen5: Turn words into video with Lumen5! Perfect for creating snappy social media videos or turning your ideas into visual stories. 

BuzzSumo: Analyzes popular content in your industry, helping you discover trending topics. 

VistaCreate (Crello): A graphic design tool with customizable templates and design elements. 

InVideo: Offers AI-driven video creation tools for marketing purposes 

Advanced Ad Targeting Tools:

Soon enough, you will be able to send targeted ads to your customers. Just like Amazon or Flipkart! What Amazon and Flipkart do to target ads is very simple. They use your search history and user personality to offer you products relevant to your personality type. They create categories of your personality pretty much like a Buzzfeed quiz gives you the “type of fruit you would be” based on the answers you give.

There are tools like Segment or Thallum that are used to collect data via the “cookies” of your website. This data can then be analyzed by other tools, which give you a better picture of who your reader is. 

Some of the current developments include tools like:

Segment: A customer data platform that allows businesses to collect and organize customer data, Segment facilitates better ad targeting and personalized campaigns.

AdCreative.ai: Ad Creative.ai uses smart technology to make ads work better. It uses computer smarts to figure out what people like and tweaks ads to grab their attention. This might include making the ad look better or saying things that people find interesting.

Seventh Sense: Seventh Sense is all about making emails hit the right spot. It uses computer brains to check when each person is most likely to open and read their emails. This way, it helps emails get noticed and read more often.

Dynamic Yield: It provides personalized experiences through website personalization, product recommendations, and targeted content.

Looking ahead…

The future of AI in the industry can be predicted by the path followed by other AI tools like IBM Watson. It has been in existence for over a decade and a half. It has even won rounds of Jeopardy, an American quiz show where questions are based on human opinions.

The future of AI in digital marketing seems mind-bogglingly exciting. What we have learned in marketing these days is that It's not just about the tech or product anymore. It's more about creating moments that make your customers go, "Wow, they really get me!"

Those who will ace this game will ace the marketing game in general.

Fingers crossed for a thrilling journey ahead!