Today our entire world is based on our digital presence. Global average screen time (Including mobiles, computers, or any digital outlets) stands at 6.5+ hours daily. If we consider a daily average awake time of a human to be 17 hours, then it is about 40% of their entire day!

The current generation of companies has realized the importance of using these screens. The creativity these companies showcase online proves that today, they can effectively use every aspect of digital marketing for their benefit. From personal marketing using SMS, Emails, and WhatsApp, to loud Infomercials and advertisements on TV and YouTube, they have found a way for every platform.

This blog will cover companies who have leveled up their Digital Marketing game to a different standard. These Digital Marketing case studies might even help you get some Digital Marketing tips for your company. We have tried to compile all different types of companies and marketing strategies rather than only the one on top of their game so that we can see the entire bandwidth of different cases.

Zomato

No. 1 on our list stands for Zomato because of having culture of digital marketing best practices. Zomato never misses hitting the nail with its social media game and digital marketing strategies.

• With a strong focus on social media engagement, Zomato's witty and engaging posts have captured the attention of users worldwide, so much so that many people follow Zomato’s socials just for its funny and exciting posts than for Zomato’s ad campaigns.
• Zomato regularly runs interactive contests, challenges, and campaigns to engage its audience. These campaigns encourage user participation and offer rewards, such as discounts, vouchers, or exclusive dining experiences. By fostering active engagement and participation, Zomato generates buzz, enhances brand loyalty, and keeps users excited about the platform.
• Zomato's effective use of social media, search engine optimization, and user-generated content initiatives have contributed to its exponential growth in the online food delivery industry.
• They employ data-driven techniques to identify user preferences, dining patterns, and geographic locations, enabling them to deliver personalized advertisements. These targeted campaigns help Zomato promote restaurants, offers, and discounts to the most relevant audience, increasing conversions and customer engagement.

Lenskart

Peyush Bansal is popular for his brand Lenskart. Do you remember the “2000rs credited to your Lenskart Wallet” spam messages we used to get? Their digital marketing efforts like these helped Lenskart become a dominant player in the market.

• Lenskart recognized the importance of integrating online and offline touchpoints to reach a wider audience. So, they combined their robust online platform with a network of physical stores called 'Lenskart Stores' where customers could experience and try on different eyewear options. This helped them level up their digital marketing game as the trust of their physical stores now backed them.
• Lenskart leveraged the power of social media influencers to create awareness and drive engagement.
• Lenskart invested in building a user-friendly and seamless online shopping experience. Their website and mobile app were designed to make the eyewear selection and purchase process easy and convenient.
• Features like virtual try-on tools and home eye check-ups gave customers an immersive and personalized shopping experience. Lenskart also prioritized fast delivery and hassle-free returns to enhance customer satisfaction.

Domino’s

Domino's Pizza's Turnaround campaign is a classic example of how digital marketing can drive a brand's transformation. The campaign was launched in 2009 to address negative customer feedback and improve the brand's image.

• Domino's recognized the importance of addressing customer feedback head-on. They acknowledged the criticisms about their pizza quality, taste, and ingredients that were widely discussed on social media platforms and online review sites. By openly acknowledging the negative feedback, Domino's demonstrated transparency and a willingness to address customer concerns.
• Domino's leveraged social media platforms, particularly YouTube, as a critical channel for their campaign. They created a series of videos titled "Pizza Turnaround" that featured real Domino's employees and executives responding to customer complaints and sharing the changes they were making to improve their pizza. These videos were widely shared, generating significant buzz and engagement.
• They even recognized the importance of enhancing customer experience, especially in digital outlets. This made them develop a new online ordering system. This system was launched to make it easier, faster, and more user-friendly for customers to place orders. Their online ordering system featured real-time tracking of orders, the option to customize their Pizza, and an attempt to integrate and modify the website for a seamless user experience on mobile devices. This fully catered to the evolving preferences of tech-savvy consumers.

These digital marketing case studies highlight how these companies were successfully able to level up their business by changing their digital marketing tactics. These case studies show us the power of digital marketing in reaching a wider audience, building brand loyalty, and generating buzz.

By utilizing various digital channels and techniques, these companies have been able to adapt to the changing consumer landscape, address customer feedback, and drive business results.

Whether it's Zomato's social media wit and user engagement, Lenskart's integration of online and offline touchpoints, OYO's focus on search engine optimization and performance marketing, or Domino's transparency-driven turnaround campaign, these companies exemplify the diverse approaches and strategies that can be employed in digital marketing.

We can implement the experience of such companies to our benefit, and these examples can be applied to gain success. We should take inspiration from their struggle and follow their steps to glory.

We at Merakii BrandPro, a digital marketing company, believe in providing you with dedicated work that helps you elevate your digital marketing efforts to gain success. Contact us today for your brand building today!