Starting your own business is a very exciting journey. You want to leave your mark. That is why you want marketing strategies that speak all about you. But when you are starting out, the budget is tight. Every rupee matters, and we understand that.

So, it's important to start with selecting platforms that will get you the most reach.

Google Ads has over 90% of the global search engine market share. As a result, it helps you connect with a massive audience actively seeking your products or services. Plus, the tools on Google, like advanced targeting options, allow you to reach people with niche demographics, locations, and interests. These features make sure that the most relevant potential customers see your ads.

It's not just about getting noticed; it's about making every click, every engagement, and also every rupee you spent count.

Here are a series of tips for you to do just that!

1. Strategic Keyword Selection:

Selecting a good keyword is the first step. What is a good keyword? It does not have to be the one with the highest search volume. But something that would be the phrase that a normal person would use to describe your offering.

Focusing on specific long-tail keywords can yield better results. According to a study by Ahrefs, long-tail keywords, despite their lower search volume, have a 3-5 times higher click-through rate than generic keywords. For instance, if you own a boutique specializing in vintage clothing, using a keyword like "affordable vintage clothing boutique" instead of just "clothing boutique".

2. Avoid Wasting Money By Using Irrelevant Keywords:

How to judge if a keyword is irrelevant for you? Let’s take an example:
 

You are running an online shoe store specializing in athletic footwear and you notice that your ads for "formal dress shoes" are generating clicks but resulting in minimal conversions and high bounce rates, it could indicate that the keyword "formal dress shoes" is irrelevant for your business.

You can judge it if it's irrelevant when it consistently fails to generate meaningful clicks, conversions, or engagement. Check bounce rates for this too.

3. Use Ad Extensions:

What are ad extensions? Simply put, they are extra pieces of information that can be added to your Ads. This extra information could be details like location, phone number, or links to specific pages on your website. Why do you need that?

Research conducted by Google shows us that ad extensions have increased click-through rates by up to 15%. This means that businesses can enhance user engagement and drive more conversions by simply adding ad extensions.

4. Time Your Ads:

Timing and consistently posting your ads at the same time has so many benefits. Businesses often forget this aspect. Just like in social media posts the timing matters, just like that, google ads also rely heavily on timing.

For instance, if you run a breakfast delivery service, scheduling your ads to appear during early morning hours can ensure maximum visibility and engagement. This is because people who would be searching for breakfast options in your area will be directed to you.

According to a report by AdStage, businesses that strategically time their ads to align with their target audience's peak online activity to witness a 50% increase in engagement, resulting in higher conversion rates and improved return on investment (ROI).

5. Make Ads That Build Trust:

Think for yourself, which ads would you click on? A random promotional poster, or an ad that you relate to or makes you feel comforted?

You can do this easily by adding customer testimonials, Quality certificates, client foster, and results.  According to research conducted by the Nielsen Norman Group, the incorporation of authentic customer testimonials on landing pages can work wonders for your business. Not only do these testimonials foster trust and credibility among potential customers, but they also drive conversions. This environment fosters long-term customer loyalty.

6. Test and improve:

A/B testing is like conducting a series of engaging experiments on your landing website and observing its results. After observing, you then compare the results of different headlines, CTA options, and layouts. All options will have different results. Choose the ones that fit in your goals.

For example, let's say you're an online fitness coaching service and you want to start an ad campaign. Test different call-to-action buttons, such as "Join Now" versus "Get Started Today ". This will help you understand which option generates more clicks, active engagement, and conversions.

By understanding how to navigate its tools effectively, you can not only boost your online visibility but also keep a tight grip on your budget. With the right strategies, you can ensure that every click counts and every penny spent brings you closer to your business goals.

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